Futurist Lee Crockett Challenges ALTO Members’ Strategies for the Future
Lee Crockett, principal of infoSavvy group, opened up the discussion to seminar attendees, who identified what they felt were the biggest issues in the language travel industry. Using infoSavvy's approach of "define, design, do, and debrief," Crockett discussed the importance of a client-centred approach in all aspects of business, and walked seminar attendees through the process of identifying solutions to these issues.