In its journey around the globe, the recession that began in the United States at the end of 2007 has visited every country on the map, shaking up their economies and industries, including language and educational travel.

 

But not all countries of the world nor sectors of the industry have been affected equally, and not all have suffered a decline.

 

Global Directions in Language Travel 2009, the latest survey conducted by ALTO, compares the state of the language and educational travel market during the first quarter of 2009 with the same period in 2008. On average, the study reports, the demand within the language travel industry decreased by 6 percent.

 

While that number is less dramatic than the decline in the international tourism market in general over the same period (-8%), many more organisations saw a decrease in demand than an increase. About 62% of organisations reported a drop in demand, compared with just under a quarter reporting an increase in business.

 

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