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ALTO Conference Madrid 2017

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ALTO Newsletter September 2015
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September 2015



In This Issue

The 2015 benchmarking survey is open - complete before 15th October!  
ALTO Day Berlin 1st November - register ALTO Conference San Francisco 28th-30th April 2016- save the date
London double event - news story
New members Q3 2015
Industry Standard
Election of Board members at the AGM

New members in Q3 2015

Please welcome our new members who joined the association in the third quarter of 2015.

NEAS, Australia
Mountlands Language School, UK
IH London, UK
Pay-Ed, UK
Torquai International School, UK
UK Language Centres, UK


Industry Standard

ALTO has been trying to find a way to start a dialogue between educational agents and their partner schools about the unnecessary workload caused by the way each and every one of them feature their programmes and prices differently. 

The initiation is lead by Thiago Espana Board member and has been supported by ALTO member agents which lead to a very interesting and productive Round Table session at the recent annual conference of the association in New York. 

Thiago started the session with a short presentation about why we need standardisation in our industry and proposed 12 guidelines which could be easily adapted by language schools. Following these guidelines would not only make agents' life easier but would also reduce the time and correspondence spent on "clarifying" the exact details on what's behind schools' offers.

Click here to see the proposed guidelines and read more on the PIE News


Election of Board members at the AGM in Berlin on 01/Nov/2015

ALTO has an Election of Board members coming up at the AGM in Berlin. If you would like to submit your Candidacy, please do so by 5th October 2015.

Juan Manuel Elizalde (Board member representing associations on the Board) is coming to the end of his three-year term since being elected in October 2012. He has confirmed his intention to run at the election again, putting himself forward as a candidate; however his position on the Board is open for election. 

Andrew Mangion (Treasurer) has regrettably informed the Board that he won’t complete his three-year term and plans to step down from his position representing school members on the ALTO Board. Andrew was part of the driving force behind the formation of the new ALTO and has been serving on the board with passion and dedication for 5 years. Due to personal and business commitments he feels that going forward he wouldn’t be able contribute as much as he would like to the work of the Board and therefore decided to give this opportunity to a fellow school member. 

Read more

The ALTO Deloitte Language Travel Industry Survey 2015 is open- have you completed questionnaire?

Supported by

  Support our industry-wide benchmarking project and complete the survey by 15th October!
As you know ALTO is working together with Deloitte Malta to produce a comprehensive report about the language travel industry. This is the second year of the data collection and we encourage both language course providers and educational agencies regardless to whether they hold membership with ALTO or not to participate.
The benchmarking report provides concise and comprehensive benchmarking data for all key stakeholders of the industry including: language schools, agents, associations, lenders, investors and service providers.
Participate in the survey and receive the detailed report including country analysis otherwise only available to ALTO members.    Read more


We instructed Deloitte in order to reassure participants about security and the confidentiality of the data submitted. No company-specific information is passed on to third parties (including the staff and board members of ALTO), and it is only accessed by a restricted number of designated Deloitte team members.

ALTO Day Berlin 1st November 2015 - register now!

The ALTO day Berlin event will start with the Annual General Meeting of the association at 10:30 where the Board would like to present the activities and future plans of the association. The Election of Board members will also take place at this AGM, the Candidacy period is open until 5th October, more details to follow in a separate e-mail.

In order to showcase the type of events we organise, we open the afternoon sessions to all ICEF workshop participants and welcome potential new members to join us. We continue with last year's theme: Global Trends for the Language Travel Industry and invited David Bonett from Deloitte Malta to present the findings of the ALTO Deloitte Language Travel Industry Survey 2015 report. 

We also invited key source markets' agency association representatives to introduce their market, talk about issues that affect their members and show projections for 2015 and 2016. Participating associations: BELTA, AREA, Aseproce, UED  

ALTO members please register for the AGM and networking lunch here. Non-members please book the event through your on-line schedule system. The ALTO sessions are held at Charlottenburg I/II. 

ALTO Professional Development and Networking Conference
San Francisco 28th -30th April 2016 - save the date! 

ALTO members have spoken: the annual conference where great minds from the language travel industry get together to exchange ideas and pick up tips on how to improve themselves as leaders is moving to San Francisco in 2016! 

Save the date, book your tickets to arrive on Thursday evening (28th April 2016) and leave on Saturday evening (30th April 2016) or stay there for the weekend!

The conference is open to members and non-members as well, the registration page is opening soon, watch out for Reka's e-mails!

Double event in London - Customer Experience and Leadership Lessons

Stand up, stand out and stand firm: this was the message delivered by Shaun Smith to ALTO delegates as he rattled through a roll call of best practice in brand management and customer service earlier in September at the association's annual London event.

Business case-studies such as Zappos shoes and Lexus cars provided tangible examples of brands that have achieved significant commercial success by focusing on their customer experience moreso than the products they sell.
Read more and watch the event summary clip
<<<< here

ALTO members please log into members' area on the webpage if you would like to watch the video recording of both speakers' sessions under 
London 2015 videos menu item.