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ALTO Newsletter March 2015
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March, 2015



In This Issue

ALTO Conference New York 2015- register
ALTO seminar Malaga Chasing Growth by Marco Bertini
Social Media Myths Webinar by Dr Alex Grech - watch on- line*
Industry Panel New York - send a topic
The ALTO- Deloitte Language Travel Industry Survey- 2014 

Industry Panel NY2015

Threats and Opportunities in our Industry 

We are currently collecting relevant topics to discuss at the Industry Panel session at the New York conference. Regardless to whether you participate or not, you can put your questions forward. The questionnaire is open until 3rd April 2015.

Send in your suggestions

The ALTO- Deloitte Language Travel Industry Survey 2014 

This was the first attempt by ALTO and consultancy firm Deloitte to take a considered and anonymous pulse of the language travel industry and produce statistics about business performance and outlook across language schools and education agencies.

The survey produced good benchmark data to build on, with over 100 school respondents representing 304 schools and 64 agents representing 127 agencies completing the pioneering project.

The executive summary of the report is available to everyone. The full report with country specific analysis is available to ALTO members at Document Store menu item (pls log in) and those organisations that supported the project and participated in the survey. 

Read more


ALTO Conference New York 7th- 9th May 2015
Directions and Trends: A look to the Future of our Industry

Join this very unique 2- day event where the leaders of the language travel industry get together and boost their businesses through top level networking and professional development sessions. Featuring: 

- Speed Dating: one-to-one micro sessions- make new contacts, catch up with old contacts

- NEW! Round table discussion: Is the language travel industry using tech to its best advantage?  

- Keynote Speakers
on industry related topics: 
Tom Cheesewright - Book of the Future
Daniel J Guhr - Four Change Drivers of Future Language Travel
Dr Alex Grech - Shifting Sand

- Industry Panel: Threats and Opportunities in our Industry

- Networking Dinner and Party 

The conference is open to members and non-members, see available ticket options at the event page.

Read more and register now 

Chasing Growth - Pricing Strategies to Boost your Business by Marco Bertini - read report and watch on-line*

Marco Bertini has held the crown of ALTO’s highest scoring speaker since his well-received seminar on ‘Pricing for Profit’ in Berlin in 2012, so ALTO was delighted to secure his services once again for our event in Malaga in 2015.

The purpose of this workshop was to explore three ways in which organisations can better align price and brand to boost financial performance. Read full article.

 * Please log in to the members' area

Social Media Myths - webinar by Dr Alex Grech - watch on-line*

Alex explored popular assumptions, myths and fears that have rooted in the business community as a result of the mass consumer adoption of social media. He gave some practical insights into views which are often polarised, including: 

- Fears of Disintermediation vs. Trust in Online Engagement
- Digital Natives vs. Digital Migrants
- Top-Down vs. Horizontal Information Exchange
- Online Communities vs. Trusted Networks
- Social business vs. Command and Control
- DIY Social Media Management vs. Outsourcing.

The recording of the webinar is available on-line, go to Document Store/ Social Media Myths 

* Please log in to the members' area