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ALTO Newsletter March 2014
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March, 2014



In This Issue

New York Conference- registration open
ALTO Webinar with Andrew Needham
Membership invitation
ALTO seminars Sao Paulo and Bangkok
ALTO Standard

ALTO regional seminars Sao Paulo and Bangkok - report 

“If you want to be contagious online, good isn’t good enough. Good kills businesses. We want to be great. We want to be contagious.” So said Bryan Adams, Managing Director of Liverpool-based digital agency, Ph. Creative, at the most recent ALTO Seminars in Sao Paulo and Bangkok.

Read more about Bryan's presentation The Power of the Contagious Brand in the Digital World here.

ALTO members can access the video recording of this seminar please make sure you're logged in to the members' area.

Bryan Adams, Ph. Creative 

ALTO Standard

The Board has been discussing a project they would like to introduce and develop amongst ALTO members.This is the idea of a standardised information exchange between schools and agents in the language travel industry: the ALTO Standard.

If all ALTO member schools started to feature their prices in a previously agreed format, the time and energy spent on interpreting and calculating the course fees would reduce significantly from the agents’ point of view. In return, the possibility of human mistake would be reduced or eliminated and thus be financially beneficial to the schools.

This could be the end of price lists, promotion sheets and prices featured on brochures and a way to dynamic pricing, which again was a very popular concept for both schools and agents during our Industry Panel discussions last year.

After circulating an initial draft we have now gathered comments from our members in order to create a blue print for information exchange, stay tuned for further details on the development of this project.


New York Conference 9th-11th May 2014 - register here

Join us at the second annual Professional Development and Networking ALTO Conference in New York City! 

The ALTO Conference is a very unique two-day meeting where the leaders and decision makers of the language travel industry get together and boost their businesses through top-level networking and professional development sessions.

Visit the event page to read more about our three fantastic speakers, Marijo Bos President at European Professional Women's Network, and Head of Bos Advisors, Heidi Grant Halvorson Associate Director at the Motivation Science Center at Columbia Business School and Google's Head of Media Outreach: Daniel Sieberg.

ALTO Webinar with Andrew Needham 8th April - sign up online

I would like to invite you to join this on-line seminar being lead by Andrew Needham who many of you met in Berlin last year. The focus of this webinar is managing business performance and builds on some of the content Andrew addressed in last year’s session that was very well received by members who attended.

If you would like to revise the content of Andrew's seminar in Berlin - Delivering Improved Financial Performance- please log in to the members' area and go to Andrew Needham video under the Document Store menu point.

Read more and register here


  Membership invitation by Andrew Mangion Board member