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News & Press: Events 2011

Fantastic ALTO event in London

11 September 2011  
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View the event clip here

Monday 5th September saw the first of the ALTO Professional Development Seminars take place at London’s Westminster Park Plaza hotel. Conveniently timed to fill the spare Monday between Alphe London and StudyWorld, the event ran for the best part of a whole day and was a huge success.

Part of ALTO’s mission is to provide outstanding professional development events as well as excellent opportunities for the leaders of our industry to network, and the first of these events certainly lived up to that mission. The guest speaker was Verne Harnish, who is founder of the world-renowned Entrepreneurs’ Organization (EO) and who chaired for fifteen years EO’s premiere CEO program, the "Birthing of Giants” and WEO’s "Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company, Verne has spent the past 29 years educating entrepreneurial teams. The "Growth Guy” syndicated columnist, he’s also a regular contributing writer for Fortune magazine’s Venture section.
Verne is also the author of Mastering the Rockefeller Habits, which is endorsed by over 100 CEOs of mid-size companies and is published in Chinese, Japanese, Korean, Russian, Serbian, Polish, Dutch and Spanish. 
 ALTO members all received copies of the book which most agreed proved a terrific lead-in to the event.
The title of the Seminar was "Dominating Your Industry: Four Critical Decisions  - Mastering the Rockefeller Habits: Three Key Disciplines for Driving Execution” and focused on the four critical decisions that anchor an effective strategy for dominating your industry and which revolve around Verne’s famous one-page strategic planning document and three additional one-page tools. As the "Growth Guy” syndicated columnist, Verne provided practical and "actionable” tools that growth companies can use in creating focus, alignment, better communication, and an industry dominating strategy.

Verne proved to be a captivating and pertinent speaker, keeping the eighty-plus delegates enthralled throughout the dayand leaving them all with much food for thought (and a long list of suggested reading material). Feedback from the event showed that over 87% of attendees rated the speaker as either very good or excellent, which is a ringing endorsement from the leaders of the language travel industry. 

This is what some of the ALTO members had to say about the event:        

"in spite of the early Monday start, I was particularly impressed with the speaker and organisation of the ALTO day last week and hope this heralds the start of a bright new future for the association” Andrew Hutchinson, Director- Kings Colleges 

"Verne was personable, approachable, professional, engaging and an all-around excellent speaker” - Kristy Wathen, Marketing Executive- Home Language International  

"I'll go back with a lot of ideas what to do better now" - Barbara Jaeschke, Managing Director- GLS Sprachenzentrum

"...learning with a key speaker is a fantastic opportunity we rarely have..." - Maura Leão, President- BELTA

For those ALTO members who were unfortunate enough to have missed the event, don’t worry as we  video recorded the whole seminar and it is available on our website to be viewed (and the related documents downloaded) for the next two months only. Don’t miss this opportunity to watch Verne either for the first time or again and again…..

Please watch the interviews with our members who attended the seminar:


The full photo gallery is available in the Members' Area / ALTO London seminar 2011 group