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ALTO seminar Dubai 2013
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ALTO seminar Dubai 2013

Professional development for members and invited guests, recruitment event for well-established educational agencies in the MENA region.

28/01/2013
When: Monday, 28th Jan 2013
15:30-19:00
Where: Jumeirah Emirates Towers
Sheikh Zayed Road
Congress Room 1, Level 2
Dubai
United Arab Emirates
Contact: Reka Lenart


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The ALTO event in Dubai is going to be a professional development event for members and an educational and recruitment event for well-established agencies in the MENA region.

Programme: 

15:30 – 15:45

Welcome coffee

15:45 – 17:25

Educational seminar

Marcia Mattos STB Brazil – Growing an agency into a national market leader

(What makes you different: Best practices in language travel – agents)

17:25 - 17:45

Coffee break

17:45 – 18:15

ALTO presentation

David Brown and David Anthonisz Board members talk about the association

18:15 – 19:00

Networking drinks reception


We have invited Marcia Mattos, Head of International Education Sales, Student Travel Bureau (STB) Brazil to give a presentation on how her agency has become the market leader in Brazil:

Growing an agency into a national market leader
Marcia Mattos, Head of International Education Sales, STB Brazil 

- Overview of the Brazilian market and its players
- What makes you different: Best practices in language travel – agents
- How we did it: the STB growth story
- Q&A

Introducting our Speaker:

Márcia Mattos is the Head of International Education Sales in STB Student Travel Bureau, where she has been working for 16 years. She has graduated in Social Communications with major in Public Relations at FAAP University in São Paulo and has a specialization in Business Management from UCSD University of California San Diego. She studied languages abroad in France, Spain, England, Canada, Australia and USA. Marcia has a solid knowledge and is an expert in Market Trends in Brazil, being reference to most STB international partners and local media companies.



Background information on Marcia's organisation, STB Brazil

STB is the leading company in youth, student and educational travel in Brazil. Founded in 1971 and based in São Paulo, STB has over 70 offices, 1.000 staff members and is responsible for sending over 65.000 students abroad per year. Currently STB represents several institutions worldwide, including language schools, universities, colleges and high schools. STB is also the procurement ally for Walt Disney World Company, pre screening candidates to participate on their J1 Summer Work Travel program. ISIC International Student Identity Card and ISIS International Student Insurance Services are products offered by the company exclusively in Brazil.

STB is the TOP OF MIND student agency in Brazil. It has won this prize for 2 consecutive years. And it has also received other industry related awards in Brazil and abroad.